Journey : Our journey started long 11 years back in 2008 with a middle
class upbringing. Obviously, there was a charm and hope for the jewellery for
each occasion but the costlier affair it was, to wear different gold jewellery
on different occasions. That means, its all one or 2 items which needed to wear
alternatively. The heavy weight jewellery was the demand of the time thinking
gold as an investment for the rainy days. This became myth over the period as
gold could never become a bad weather friend due to emotions attached and
purity of the jewellery wore all those years. A need of light weight gold
jewellery was strongly felt so that every pocket can afford and wear changing
for each occasion. That is how Reshm was born!
Idea: Diamond is
always been a stone for richer. A middle income person could dream but rarely
afford the diamond jewellery. What could be the solution ? Gold is a soft metal
and can be mold as per requirement. If other stones like imitation polki,
swarosvaki could be used in place of diamond and other quality stone in semi
precious quality could be part of the light weight gold (14k hallmark and
above), an affordable range of the products can be promised. Reshm has
adventurously piped into this idea and implemented by registering the brand for
the light weight jewellery since 2017.
Reshm's advantage : A long
period research on the customer’s mind and behaviour enables Reshm to develop
new designs on daily basis. Not only wearing on small occasion like a kitty party or bigger
occasion like marriage, Reshm products are suitable for the gifting also. Cost
advantage is a prime concern for Reshm as products are aimed at all segment of
the society. Reshm has a dream of providing affordable jewellery in gold
without loosing the shine of the gold i.e. maintaining the quality for the
masses. The current trend of destination marriages are also on top fashion where carrying of heavy gold jewellery has big NO-No. Reshm is a solution to this challenge as one can wear the real gold jewellery without much fear of theft during the ceremonies......
Reshm’s Set up: Reshm is a
professionally managed Delhi-NCR based brand in gold jewellery. Having an
extensive experience in the field of real gold jewellery solutions, Sunita
Kabra is a driving force of successfully running the Reshm's state of affairs. A
team of professionals are supportive catalyst.
Women’s empowerment: Reshm
is not behind in fulfilling its social responsibility with carrying business
also. Reshm’s appoints women resllers who can trade the Reshm products from
home. Any lady having a decent entrepruner skill and network can do the good
business. Not very high investment is expected from the resellers operating
Reshm’s Presence: There are outlets in various cities where one can buy the Reshm’ products. These are :
Noida – GIP mall
Varanasi – VRK Jewels
There are other places where Reshm’s outlets are going to come soon.